Facebook
In the past, a lot of organisations are
creating Facebook profiles as if the organisation itself were a person with a
firstname, lastname, date of birth, etc.; however Facebook has a link (http://www.facebook.com/pages/create.php) for creating Facebook pages for organisations (Nelson & Herndon, 2012). Having an organisational
Facebook page offers more features than a group (Nelson & Herndon, 2012).
Organisational Facebook page (or Fan Page timeline) can be used to build
relationships with members. Although it has a profile image, a cover photo, and
a timeline, a Facebook page for organisations and businesses has a different
administrative panel from that of an individual account.
Setting up an organisation/company
Facebook page is quite a straightforward process. Also, Facebook has a link
on how to setup (https://www.facebook.com/business/build) a
business page. After the initial setup, most of the settings are made in the
Admin Panel where an administrator can update information, manage permissions,
notifications, and resources, build an audience, and other administrative configurations.
Well, this is what I ended up with:
LinkedIn
Similar to Facebook, LinkedIn has a
different link for company page creation (http://www.linkedin.com/companies).
Even though LinkedIn uses the term “company,” it’s a feature that can be used
by organizations of all types, as well as organizations of any size (Hunt,
2011). A learning page (http://learn.linkedin.com/company-pages/)
exists for people who want to learn company page setup. Also, Hunt (2011)
suggested doing the setup process into three phases: Basic, Intermediate, and
Advanced.
According to LinkedIn (2013), you can
add a new company page only if you meet all of the following requirements:
1) You're a current company
employee and your position is listed in the Experience section on your profile.
2) You have a company email address (e.g.
john@companyname.com) added and confirmed on your LinkedIn account.
3) Your company's email domain is
unique to the company.
Note: A domain cannot be used more than once to create a company page.
Because domains like gmail.com or yahoo.com or similar generic email services
are not unique to one company, those domains cannot be used to create a company page. You might consider creating a
group if your company doesn't have a unique email domain.
4) Your profile
strength must be listed as Intermediate or All
Star.
5) You must have several connections.
Unfortunately because I was not able to
meet the requirements (specifically requirement 3) of adding a company page, I
was not able to create my LinkedIn organisational page.
Twitter
Setting up an organisation Twitter
account is similar to setting up an ordinary individual account. Twitter
does not differentiate between personal and business account and it is simple
to setup. Here is my organisation's Twitter account: https://twitter.com/ElmarBSolutions
Although the setup processes of Facebook
and Twitter are quite straightforward, the problems I encountered with LinkedIn
company page creation reflect the strict requirements of this social media. I
enrolled INF506 expecting to go beyond the basics of the more popular social
networking sites. Although it is not a requirement of the course, setting up the above organisational accounts has given me an outlook of social media's applications in organisations. Indeed, linking the right social media with the main organisational website is a good outreach strategy.
References
Hunt, C. S. (2011, December 6). LinkedIn
“company” pages: an (undervalued) gem for organizations of all types. Social
Media In Organisations. Retrieved January 14, 2013, from http://www.sminorgs.net/2011/12/linkedin-company-pages-an-undervalued-gem-for-organizations-of-all-types.html
LinkedIn. (2013, January 17).
Requirements for adding company pages. Retrieved
from http://help.linkedin.com/app/answers/detail/a_id/1594
Nelson, M., & Herndon, D. (2012). Facebook
all-in-one for dummies. Hoboken, NJ: John Wiley & Sons.
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